What Actually Works
Amazon’s advertising platform keeps evolving, and so should your strategy. In 2025, competition on Amazon is tougher than ever, which means running PPC (Pay-Per-Click) campaigns the old way just doesn’t cut it anymore. The key to success now is smart data, automation, and creativity.
At Klientsky Agency, our team manages multiple private label brands and runs PPC campaigns that deliver measurable growth. Here’s what’s actually working right now in 2025.
1. Focus on High-Intent Keywords
The days of stuffing your campaigns with hundreds of random keywords are over. Now, it’s about intent-based targeting. Focus on keywords that show a buyer’s intent to purchase, not just browse. Use tools like Helium 10 and Amazon Brand Analytics to identify converting terms and remove wasteful ones.
2. Optimize Campaign Structure
Keep your campaigns clean and organized. Split them by match type (Exact, Phrase, Broad) and product category. This gives you better control over performance and helps Amazon’s algorithm deliver ads more effectively. Avoid mixing too many products in one ad group; each SKU deserves focused targeting.
3. Use AI and Automation for Bidding
In 2025, AI-driven bidding tools will have become essential. They analyze real-time data, adjust bids automatically, and ensure you never overspend. Whether it’s Amazon’s own Dynamic Bidding or third-party tools, automation keeps your campaigns efficient while improving ROI.
4. Invest in Creative Ad Formats
Sponsored Brands, Sponsored Display, and Video Ads are dominating 2025. Shoppers are more likely to engage with visual content, so create scroll-stopping videos and brand ads that highlight your product story, not just your price. A powerful creative can double your click-through rate (CTR).
5. Track, Analyze, and Improve Constantly
Amazon PPC isn’t “set it and forget it.” Regularly review your Search Term Reports, track ACoS (Advertising Cost of Sales), and monitor keyword performance. Pause unprofitable keywords and scale up the ones delivering results. Consistency and optimization are key to long-term success.
6. Combine PPC with SEO and Brand Strategy
The best-performing brands in 2025 don’t rely on PPC alone. They combine ads with strong listing optimization, keyword-rich A+ content, and external traffic (Google Ads, TikTok, Meta). When your organic and paid strategies work together, your visibility and conversions multiply.
